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Palm Springs International Airport & Agua Caliente Casinos Announce Historic Concourse Naming Rights Partnership

Palm Springs, CA (December 20, 2023) – Palm Springs International Airport (PSP) and Agua Caliente Casinos are proud to announce a historic first in the airport industry, a naming rights sponsorship agreement re-naming the airport’s RJ concourse to the Agua Caliente Concourse.

Our Clients

  • Working with Scott / Fuse was a wonderful experience from start to finish. His leadership approach allowed for creativity and teamwork to blossom. Our vision of putting up a large-scale artwork installation in the airport was accomplished with ease; I am delighted to have had the opportunity to work on this project with him and the Fuse team and highly recommend their expertise and innovative approach.

    Jessica Csanky, Artist

  • Working with FUSE has been a true partnership with our company. We have never partnered with another group that has been more invested in our success than FUSE. They are constantly bringing additional value to make our investment dollars go further; whether that be with events in their unique spaces, new signage applications, or other unique ways to reach our target audience. Partnering with FUSE was one of the best choices we have ever made.

    Andy Wile, Walter's Automative

  • Having been an ACDBE and small business partner of Fuse, we can attest that with your innovative approach, high-level standards of excellence and quality control, we’ve been able to grow our airport advertising business and increase the advertising buy with our major client, Yaamava Resort and Casino at ONT.

    Janet Curry, JCP-IAA

  • Being a Santa Barbara start-up, it has been amazing partnering with Fuse to highlight Autio at Santa Barbara Airport. The baggage claim welcome message from Kevin Costner, and digital ads have really helped drive awareness to our brand. This creative partnership has allowed us to showcase Autio in creative and innovative ways in our own backyard.

    Woody Seats, Autio

  • As a family owned business relationships are everything to us. We are grateful for the partnership with Fuse and wouldn't be opening a new restaurant at ONT and making the significant financial investment without the care and attention Fuse has shown us over the years.

    Clayton Wellbank, Brewery X

  • Advertising at ONT wasn't something we had ever thought about. Fuse pitched us on the idea of Sammy Haggar being local and the connection with the region. It has been a huge success and subsequently we have followed Fuse to every airport they have worked with including advertising at Sonoma and Santa Barbara. We don't see it stopping anytime soon!

    Miles Scully, Santo Spirits

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