An airport terminal with people sitting and waiting, some using electronic devices. There are signs with gate numbers and advertisements, including one promoting health data by Kaiser Permanente. The area appears busy with travelers and airport staff.

Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Fika Studio 5/6/26 Fika Studio 5/6/26

Fresh Off the Plane

Dove chose Palm Springs International Airport as the launch point for its Coachella 2026 activation, greeting arriving festivalgoers with oversized product installations and samples the moment they landed. It was a deliberate move, reaching a global audience at the one moment before the festival noise takes over, and a perfect example of what the right airport partnership can deliver.