An airport terminal with people sitting and waiting, some using electronic devices. There are signs with gate numbers and advertisements, including one promoting health data by Kaiser Permanente. The area appears busy with travelers and airport staff.

Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Fika Studio 1/19/23 Fika Studio 1/19/23

When Relationships Replace Transactions

Airport Improvement magazine featured Ontario International Airport's advertising program as a model for what relationship-driven partnerships can achieve. Working with FUSE Advancement, ONT more than doubled its advertising revenue in 18 months while bringing in brands like Audi, Porsche, and Sammy Hagar's Santo Tequila. The story behind the numbers is a complete rethink of how airports and advertisers can work together.