Where Great Partnerships Get Their Story.
The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.
When Relationships Replace Transactions
Airport Improvement magazine featured Ontario International Airport's advertising program as a model for what relationship-driven partnerships can achieve. Working with FUSE Advancement, ONT more than doubled its advertising revenue in 18 months while bringing in brands like Audi, Porsche, and Sammy Hagar's Santo Tequila. The story behind the numbers is a complete rethink of how airports and advertisers can work together.