INNOVATION / PARTNERSHIP / TRAVEL / HERITAGE
PALM SPRINGS INTERNATIONAL AIRPORT (PSP)
Modernizing Terminal Advertising with Innovation, Design, and Strategic Partnerships
Challenge
Palm Springs International Airport (PSP) was ready for a change. Their advertising program needed a modern refresh—one that would streamline the terminal experience, incorporate cutting-edge digital solutions, and open new revenue opportunities.
Solution
PSP partnered with FUSE to completely modernize its in-terminal advertising approach.
Key initiatives included:
● Installation of state-of-the-art digital assets, replacing outdated displays and bringing a sleek, modern look to the terminal.
● A thoughtful decluttering strategy to improve the aesthetic appeal and visual flow for passengers, making the terminal experience more enjoyable.
● A landmark Naming Rights agreement with Agua Caliente Casino, establishing the “Agua Caliente Concourse”—a first-of-its-kind branding initiative within the airport environment.
Results
● Significant Revenue Growth: Advertising revenue saw a major increase in just one year.
● Industry Innovation: The Agua Caliente Concourse set a precedent for naming rights partnerships in airports.
● Enhanced Passenger Experience: The updated terminal now offers a clean, modern look that complements the unique vibe of Palm Springs.
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