EXPLORATION / INNOVATION / DISCOVERY / FAMILY FUN

SANTA BARBARA AIRPORT (SBA)

Transforming Airport Advertising Through Local Partnerships and Immersive Experiences

Challenge

Santa Barbara Airport (SBA) set out to reimagine its in-terminal advertising program. The goal: move away from traditional static ads and instead develop a vibrant, community-focused platform that featured more local advertisers, cutting-edge digital assets, and deeper ties with the Santa Barbara community.

Solution

SBA partnered with FUSE to revamp its advertising strategy from the ground up.

Together, they:

● Introduced dynamic digital displays that modernized the terminal and captured traveler attention.

● Focused on local business engagement, providing an affordable and impactful platform for regional brands.

● Collaborated with MOXI, The Wolf Museum of Exploration + Innovation, to launch an immersive, family-friendly digital experience—bridging art, technology, and community storytelling in the terminal.

Results

● 5 x Revenue Growth: The advertising program saw a fivefold increase in revenue over a few years.

● Award-Winning Excellence: The campaign received an OBIE Award for outstanding local advertising.

● Deepened Community Ties: With a focus on homegrown businesses and cultural organizations, SBA’s terminal became a true reflection of the Santa Barbara community.

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FUSE helped turn SBA’s advertising program into a model of innovation and local collaboration - enhancing the passenger experience while driving significant revenue and recognition.

Your Airport. Reimagined.

Let’s unlock new potential in your terminal.