A Faster Way to Palm Springs

Kylie Jenner's Sprinter Vodka Soda Takes Over PSP and ONT for Coachella Season

For the launch of its Palm Springs Pack, Sprinter made sure the first thing Coachella-bound travelers saw when they landed was Kylie Jenner holding a can

Sprinter's synced digital screens lined the terminal corridor at PSP, ensuring every Coachella-bound traveler passed the Palm Springs Pack campaign on their way through the airport.

When Kylie Jenner's Sprinter Vodka Soda launched its Palm Springs Pack ahead of Coachella 2025, it didn't just show up at the festival. It showed up at the airport first.

Sprinter ran a targeted campaign across Palm Springs International Airport and Ontario International Airport, placing synced digital displays on baggage carousels, portrait-mode screens at arrivals exits, vertical screens throughout concourses, and large LED displays at main terminal exits. The result was unavoidable in the best possible way: Kylie Jenner's face was the first thing travelers saw when they landed, before they'd collected their bags, found their ride, or made it anywhere near the festival grounds. The campaign generated over 2.6 million impressions across both airports, according to MilkMoney, the agency behind the campaign.

The strategy was deliberate. PSP and ONT are the two primary gateways for Coachella and Stagecoach festivalgoers flying into the Coachella Valley, giving Sprinter direct access to exactly the audience it was built for at exactly the right moment. The Palm Springs Pack, featuring four new flavors inspired by sun-soaked desert days, couldn't have asked for a better introduction.

It's the same insight driving the best airport activations right now: the terminal isn't a transit stop. It's the first moment of the experience, and the brands that understand that are already ahead.

Read the full announcement. Read the article →

Campaign details via MilkMoney. Read the case study →

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