An airport terminal with people sitting and waiting, some using electronic devices. There are signs with gate numbers and advertisements, including one promoting health data by Kaiser Permanente. The area appears busy with travelers and airport staff.

Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Fika Studio 12/19/23 Fika Studio 12/19/23

A Name That Means Something

Palm Springs International Airport and Agua Caliente Casinos have made history with a first-of-its-kind concourse naming rights deal, renaming PSP's RJ Concourse to the Agua Caliente Concourse. The partnership goes beyond traditional airport advertising, rooting the traveler experience in the culture and heritage of the Coachella Valley from the moment passengers step inside.