A Name That Means Something
Palm Springs International Airport and Agua Caliente Casinos Announce a Historic Concourse Naming Rights Partnership
For the first time in airport history, a concourse has been renamed to honor the culture and community at the heart of the Coachella Valley.
The Agua Caliente Concourse sign at Palm Springs International Airport
Palm Springs International Airport (PSP) and Agua Caliente Casinos have announced a first-of-its-kind naming rights sponsorship, renaming PSP's RJ Concourse to the Agua Caliente Concourse. The three-year partnership includes naming rights, activation space, and additional advertising opportunities throughout the airport, with the renamed concourse going live in early 2024.
For travelers arriving at PSP, the Agua Caliente name will be one of the first things they encounter. That's by design. The airport sits on Agua Caliente Indian Reservation land, and this partnership reflects a relationship that runs far deeper than a traditional sponsorship. It's a statement about place, identity, and who the Coachella Valley belongs to.
PSP welcomed nearly three million passengers in 2022, a record the airport expects to surpass, with nonstop service to 30 airports across the US and Canada. Agua Caliente Casinos operates three distinct properties across Rancho Mirage, Palm Springs, and Cathedral City, and is among the most decorated resort and entertainment brands in Southern California.
“For over 20 years, Agua Caliente Casinos has been the ultimate Coachella Valley destination for gaming and entertainment. This incredible partnership with the Palm Springs International Airport allows us to make an even greater first impression and share more about everything Agua from the moment travelers enter the airport.”
Saverio R. Scheri III, Chief Operating Officer, Agua Caliente Casinos“Every day, our team is working to transform Palm Springs International Airport into an innovative, industry-leading facility. This announcement is just one of the many firsts PSP hopes to achieve.”
Harry Barrett, Executive Director of Aviation, Palm Springs International Airport
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