Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Partnerships, Brand Activation Fika Studio Partnerships, Brand Activation Fika Studio

The Winner's Circle Comes to PSP

NBC and Peacock brought the Kentucky Derby to life at Palm Springs International Airport with The Winner's Circle, a fully themed activation featuring red roses, silver mint julep cups, floral horseshoes, and Derby-dressed brand ambassadors. It's the kind of airport moment that turns a terminal into a destination, and a two-minute race into an all-day brand experience.

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