Where Great Partnerships Get Their Story.
The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.
A Name That Means Something
Palm Springs International Airport and Agua Caliente Casinos have made history with a first-of-its-kind concourse naming rights deal, renaming PSP's RJ Concourse to the Agua Caliente Concourse. The partnership goes beyond traditional airport advertising, rooting the traveler experience in the culture and heritage of the Coachella Valley from the moment passengers step inside.