An airport terminal with people sitting and waiting, some using electronic devices. There are signs with gate numbers and advertisements, including one promoting health data by Kaiser Permanente. The area appears busy with travelers and airport staff.

Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Fika Studio 11/30/21 Fika Studio 11/30/21

Rock Legend, Local Hero

Ontario International Airport has teamed up with rock legend Sammy Hagar to bring his Santo Tequila and Sammy's Beach Bar Rum brands into Terminal 4's Rock & Brews restaurant. More than a sponsorship, the partnership taps into something real: Hagar grew up in nearby Fontana, making ONT his home airport. It's a collaboration that blends local pride, premium spirits, and a new standard for what airport partnerships can look like.