Rock Legend, Local Hero

Sammy Hagar Brings Santo Tequila and Sammy's Beach Bar Rum to Ontario International Airport

A Fontana kid who made it to the Rock and Roll Hall of Fame is coming home, and he's bringing his spirits with him.

Santo Tequila's digital presence throughout ONT's terminal brings Sammy Hagar's award-winning spirit brand to thousands of travelers daily, turning a gate area into a brand moment.

Ontario International Airport has partnered with rock legend Sammy Hagar, Delaware North, and Hagar's Santo Tequila and Sammy's Beach Bar Rum brands to create a fully immersed experience at the Rock & Brews restaurant in Terminal 4. The full Santo Tequila line and Sammy's Beach Bar Rum are now available on the menu, featured in a dedicated cocktail list, printed on takeaway cups, and supported by giveaways including luggage tags, caps, and mugs. Rock & Brews staff are wearing Santo-branded uniforms.

The partnership runs deeper than a product placement. Hagar grew up in nearby Fontana, and ONT has long been his home airport. He's an Inland Empire original who went on to achieve international fame as a solo artist, as lead singer of Van Halen, and as a Rock and Roll Hall of Fame inductee. As a businessman, he built Cabo Wabo Tequila into a global brand before co-founding Santo Tequila with Emmy Award-winning chef Guy Fieri. Santo has since become one of the fastest-growing tequila brands in North America.

For ONT, the partnership represents exactly the kind of relationship-driven approach the airport has been building since bringing its advertising program in-house. This isn't a static ad on a terminal wall. It's a brand woven into the fabric of the customer experience, backed by someone who genuinely calls this region home.

“Working with Delaware North and the Santo brands, we're going beyond traditional static advertising and creating a true customer experience. And, of course, we're thrilled to partner with one of our region's own, the great Sammy Hagar.”
Dan Cappell, Chief Commercial Officer, Ontario International Airport Authority

“To have a local rock legend actively involved and supporting the campaign has resonated with our customers, and we look forward to working with Mr. Hagar and the team at OIAA to further strengthen this partnership.”
Bill Summers, General Manager, Delaware North

Read the full announcement from Ontario International Airport. Read the article →

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