Where Great Partnerships Get Their Story.
The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.
The Winner's Circle Comes to PSP
NBC and Peacock brought the Kentucky Derby to life at Palm Springs International Airport with The Winner's Circle, a fully themed activation featuring red roses, silver mint julep cups, floral horseshoes, and Derby-dressed brand ambassadors. It's the kind of airport moment that turns a terminal into a destination, and a two-minute race into an all-day brand experience.
From the Terminal to the Pitch
Ontario International Airport is now the Official Airport of LAFC. The new partnership brings the team into ONT's terminals and the airport into every LAFC home game - uniting travel and sport in both directions.