An airport terminal with people sitting and waiting, some using electronic devices. There are signs with gate numbers and advertisements, including one promoting health data by Kaiser Permanente. The area appears busy with travelers and airport staff.

Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Fika Studio 5/7/26 Fika Studio 5/7/26

The Winner's Circle Comes to PSP

NBC and Peacock brought the Kentucky Derby to life at Palm Springs International Airport with The Winner's Circle, a fully themed activation featuring red roses, silver mint julep cups, floral horseshoes, and Derby-dressed brand ambassadors. It's the kind of airport moment that turns a terminal into a destination, and a two-minute race into an all-day brand experience.

Fika Studio 10/30/24 Fika Studio 10/30/24

From the Terminal to the Pitch

Ontario International Airport is now the Official Airport of LAFC. The new partnership brings the team into ONT's terminals and the airport into every LAFC home game - uniting travel and sport in both directions.