Where Great Partnerships Get Their Story.

The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.

Partnerships, Brand Activation Fika Studio Partnerships, Brand Activation Fika Studio

The Winner's Circle Comes to PSP

NBC and Peacock brought the Kentucky Derby to life at Palm Springs International Airport with The Winner's Circle, a fully themed activation featuring red roses, silver mint julep cups, floral horseshoes, and Derby-dressed brand ambassadors. It's the kind of airport moment that turns a terminal into a destination, and a two-minute race into an all-day brand experience.

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Gateway to the Good Stuff

Ontario International Airport has teamed up with Discover Inland Empire to give arriving travelers an interactive introduction to one of Southern California's most exciting regions. A new Discover IE Center in ONT's International Terminal connects a growing international passenger base with the resorts, landmarks, and experiences that make the Inland Empire worth exploring, turning every arrival into an invitation to discover more.

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