Neutrogena used Palm Springs International Airport as the launchpad for its fourth year as Coachella's official suncare sponsor, setting up a sampling activation at PSP to reach festivalgoers the moment they landed. It was the start of a campaign that followed attendees from arrival all the way through the festival grounds, putting sun protection in front of an audience that was about to need it most.

Dove chose Palm Springs International Airport as the launch point for its Coachella 2026 activation, greeting arriving festivalgoers with oversized product installations and samples the moment they landed. It was a deliberate move, reaching a global audience at the one moment before the festival noise takes over, and a perfect example of what the right airport partnership can deliver.

Ontario International Airport has won the Best Community Engagement Initiative award at the AX Conference for its Come Fly With Me craft beer collaboration with Brewery X. What started as a terminal-exclusive blonde ale has grown into a regional brand presence spanning retail, hospitality, and community events across Southern California, setting a new standard for what airport partnerships can look like beyond the terminal.

Santa Barbara Airport has teamed up with MOXI, The Wolf Museum of Exploration + Innovation, to bring an interactive STEAM exhibit into the terminal near Gate 2. Made possible through the Audacious Foundation, Fuse Connect, and Visit Santa Barbara, the installation gives traveling families and curious passengers a hands-on moment of discovery before they board, bringing the museum's mission into the heart of the community.

Ontario International Airport has welcomed Brewery X as its first-ever airport craft beer partner. Southern California's largest independent craft brewery, known for its Anaheim flagship and 250-plus flavors, is now pouring at four terminal venues through a partnership with Delaware North. It's the latest sign that ONT is building something different: an airport where the experience starts before you board.

Airport Improvement magazine featured Ontario International Airport's advertising program as a model for what relationship-driven partnerships can achieve. Working with FUSE Advancement, ONT more than doubled its advertising revenue in 18 months while bringing in brands like Audi, Porsche, and Sammy Hagar's Santo Tequila. The story behind the numbers is a complete rethink of how airports and advertisers can work together.

Palm Springs International Airport and Agua Caliente Casinos have made history with a first-of-its-kind concourse naming rights deal, renaming PSP's RJ Concourse to the Agua Caliente Concourse. The partnership goes beyond traditional airport advertising, rooting the traveler experience in the culture and heritage of the Coachella Valley from the moment passengers step inside.

Ontario International Airport has teamed up with rock legend Sammy Hagar to bring his Santo Tequila and Sammy's Beach Bar Rum brands into Terminal 4's Rock & Brews restaurant. More than a sponsorship, the partnership taps into something real: Hagar grew up in nearby Fontana, making ONT his home airport. It's a collaboration that blends local pride, premium spirits, and a new standard for what airport partnerships can look like.

Ontario International Airport has partnered with Walters Automotive Group to bring Porsche and Audi into the terminal through a 12-month advertising and sponsorship agreement. The first deal under OIAA's new in-house advertising agency, the partnership includes car placements, VIP events, and creative activations that go well beyond traditional airport advertising, setting a new benchmark for what brand partnerships at ONT can look like.