Where Great Partnerships Get Their Story.
The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.
The Hills Are Alive at ONT
Ontario International Airport has teamed up with the Hollywood Pantages Theatre to bring The Sound of Music into Terminal 4, with an authentic production costume and photo opportunity near baggage claim. The partnership is a reminder that the best airport moments are the ones nobody sees coming, and a Broadway costume in a baggage claim is hard to miss.
Wonder Before Wheels Up
Santa Barbara Airport has teamed up with MOXI, The Wolf Museum of Exploration + Innovation, to bring an interactive STEAM exhibit into the terminal near Gate 2. Made possible through the Audacious Foundation, Fuse Connect, and Visit Santa Barbara, the installation gives traveling families and curious passengers a hands-on moment of discovery before they board, bringing the museum's mission into the heart of the community.
Rock Legend, Local Hero
Ontario International Airport has teamed up with rock legend Sammy Hagar to bring his Santo Tequila and Sammy's Beach Bar Rum brands into Terminal 4's Rock & Brews restaurant. More than a sponsorship, the partnership taps into something real: Hagar grew up in nearby Fontana, making ONT his home airport. It's a collaboration that blends local pride, premium spirits, and a new standard for what airport partnerships can look like.
The First Pour
Ontario International Airport has welcomed Brewery X as its first-ever airport craft beer partner. Southern California's largest independent craft brewery, known for its Anaheim flagship and 250-plus flavors, is now pouring at four terminal venues through a partnership with Delaware North. It's the latest sign that ONT is building something different: an airport where the experience starts before you board.