Neutrogena used Palm Springs International Airport as the launchpad for its fourth year as Coachella's official suncare sponsor, setting up a sampling activation at PSP to reach festivalgoers the moment they landed. It was the start of a campaign that followed attendees from arrival all the way through the festival grounds, putting sun protection in front of an audience that was about to need it most.

Dove chose Palm Springs International Airport as the launch point for its Coachella 2026 activation, greeting arriving festivalgoers with oversized product installations and samples the moment they landed. It was a deliberate move, reaching a global audience at the one moment before the festival noise takes over, and a perfect example of what the right airport partnership can deliver.