NBC and Peacock brought the Kentucky Derby to life at Palm Springs International Airport with The Winner's Circle, a fully themed activation featuring red roses, silver mint julep cups, floral horseshoes, and Derby-dressed brand ambassadors. It's the kind of airport moment that turns a terminal into a destination, and a two-minute race into an all-day brand experience.

Ontario International Airport has teamed up with the Hollywood Pantages Theatre to bring The Sound of Music into Terminal 4, with an authentic production costume and photo opportunity near baggage claim. The partnership is a reminder that the best airport moments are the ones nobody sees coming, and a Broadway costume in a baggage claim is hard to miss.

Neutrogena used Palm Springs International Airport as the launchpad for its fourth year as Coachella's official suncare sponsor, setting up a sampling activation at PSP to reach festivalgoers the moment they landed. It was the start of a campaign that followed attendees from arrival all the way through the festival grounds, putting sun protection in front of an audience that was about to need it most.

Dove chose Palm Springs International Airport as the launch point for its Coachella 2026 activation, greeting arriving festivalgoers with oversized product installations and samples the moment they landed. It was a deliberate move, reaching a global audience at the one moment before the festival noise takes over, and a perfect example of what the right airport partnership can deliver.