Where Great Partnerships Get Their Story.
The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.
SPF Starts Here
Neutrogena used Palm Springs International Airport as the launchpad for its fourth year as Coachella's official suncare sponsor, setting up a sampling activation at PSP to reach festivalgoers the moment they landed. It was the start of a campaign that followed attendees from arrival all the way through the festival grounds, putting sun protection in front of an audience that was about to need it most.
Fresh Off the Plane
Dove chose Palm Springs International Airport as the launch point for its Coachella 2026 activation, greeting arriving festivalgoers with oversized product installations and samples the moment they landed. It was a deliberate move, reaching a global audience at the one moment before the festival noise takes over, and a perfect example of what the right airport partnership can deliver.
A Name That Means Something
Palm Springs International Airport and Agua Caliente Casinos have made history with a first-of-its-kind concourse naming rights deal, renaming PSP's RJ Concourse to the Agua Caliente Concourse. The partnership goes beyond traditional airport advertising, rooting the traveler experience in the culture and heritage of the Coachella Valley from the moment passengers step inside.
Gateway to the Good Stuff
Ontario International Airport has teamed up with Discover Inland Empire to give arriving travelers an interactive introduction to one of Southern California's most exciting regions. A new Discover IE Center in ONT's International Terminal connects a growing international passenger base with the resorts, landmarks, and experiences that make the Inland Empire worth exploring, turning every arrival into an invitation to discover more.
From the Terminal to the Pitch
Ontario International Airport is now the Official Airport of LAFC. The new partnership brings the team into ONT's terminals and the airport into every LAFC home game - uniting travel and sport in both directions.
Luxury in the Terminal
Ontario International Airport has partnered with Walters Automotive Group to bring Porsche and Audi into the terminal through a 12-month advertising and sponsorship agreement. The first deal under OIAA's new in-house advertising agency, the partnership includes car placements, VIP events, and creative activations that go well beyond traditional airport advertising, setting a new benchmark for what brand partnerships at ONT can look like.