Where Great Partnerships Get Their Story.
The latest from FUSE - partnerships, activations, and ideas from airports across Southern California and beyond.
The Hills Are Alive at ONT
Ontario International Airport has teamed up with the Hollywood Pantages Theatre to bring The Sound of Music into Terminal 4, with an authentic production costume and photo opportunity near baggage claim. The partnership is a reminder that the best airport moments are the ones nobody sees coming, and a Broadway costume in a baggage claim is hard to miss.
Come Fly With Me
Ontario International Airport has won the Best Community Engagement Initiative award at the AX Conference for its Come Fly With Me craft beer collaboration with Brewery X. What started as a terminal-exclusive blonde ale has grown into a regional brand presence spanning retail, hospitality, and community events across Southern California, setting a new standard for what airport partnerships can look like beyond the terminal.
Luxury in the Terminal
Ontario International Airport has partnered with Walters Automotive Group to bring Porsche and Audi into the terminal through a 12-month advertising and sponsorship agreement. The first deal under OIAA's new in-house advertising agency, the partnership includes car placements, VIP events, and creative activations that go well beyond traditional airport advertising, setting a new benchmark for what brand partnerships at ONT can look like.
Gateway to the Good Stuff
Ontario International Airport has teamed up with Discover Inland Empire to give arriving travelers an interactive introduction to one of Southern California's most exciting regions. A new Discover IE Center in ONT's International Terminal connects a growing international passenger base with the resorts, landmarks, and experiences that make the Inland Empire worth exploring, turning every arrival into an invitation to discover more.
From the Terminal to the Pitch
Ontario International Airport is now the Official Airport of LAFC. The new partnership brings the team into ONT's terminals and the airport into every LAFC home game - uniting travel and sport in both directions.
Bringing the Ocean to the Inland Empire
Fuse partnered with the California Science Center to bring an immersive ocean experience to Ontario International Airport - turning a moment in transit into a moment of calm. As featured on Fox 11 and CBS Los Angeles.
When Relationships Replace Transactions
Airport Improvement magazine featured Ontario International Airport's advertising program as a model for what relationship-driven partnerships can achieve. Working with FUSE Advancement, ONT more than doubled its advertising revenue in 18 months while bringing in brands like Audi, Porsche, and Sammy Hagar's Santo Tequila. The story behind the numbers is a complete rethink of how airports and advertisers can work together.
Good Day, Inland Empire
FOX 11 and Good Day LA have partnered with Ontario International Airport, connecting one of Southern California's top morning news programs with a region it's increasingly focused on serving. With the Inland Empire among the fastest-growing areas in the country, the partnership puts FOX 11 where its audience already is.
Rock Legend, Local Hero
Ontario International Airport has teamed up with rock legend Sammy Hagar to bring his Santo Tequila and Sammy's Beach Bar Rum brands into Terminal 4's Rock & Brews restaurant. More than a sponsorship, the partnership taps into something real: Hagar grew up in nearby Fontana, making ONT his home airport. It's a collaboration that blends local pride, premium spirits, and a new standard for what airport partnerships can look like.
The First Pour
Ontario International Airport has welcomed Brewery X as its first-ever airport craft beer partner. Southern California's largest independent craft brewery, known for its Anaheim flagship and 250-plus flavors, is now pouring at four terminal venues through a partnership with Delaware North. It's the latest sign that ONT is building something different: an airport where the experience starts before you board.